The Unknown Collective is a company built to showcase emerging New Zealand designers, recently opened on 62 Hurstmere Road,Tapakuna,Auckland. I was fortunate enough to be a part of the Media Launch and capture a bit of the essence of the night.
The heart behind The Unknown Collective belongs to Dominic Ellett, on the far right, who has created the beginnings of an in-store experience where people can get close to some of New Zealand's emerging brands and the stories they tell in a unique and special way.
L-R // The friendly folk from Fort Knox, FRANK Stationery and The Lucid Collective.
// Josh, to the right, the brains behind The Lost Boys Collection// Chloe, to the left, is one half of the brains from The Lucid Collective.
Some sweet candles from Shooting Sparrow to light up your night..
Dominic, speaking with Andre from FRENCHKONG clothing.
I loved the energy of the night and the creative spark in the room. Dominic is onto something unique, and I think everyone could've hung out in the shop for hours more.
Look out soon for another post featuring The Unknown Collective up close and personal, detailing more instore shots and a personalised Q&A with the brains behind it all, Dominic Ellett.