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In The Neighbourhood // The Unknown Collective + interview with founder Dominic Ellett

The Unknown Collective // Interview with founder Dominic Ellett



A few months ago having barely been open a week, Tales At Sea visited Dominic, the founder of The Unknown Collective to soak in the surroundings of his brand spanking new store and interview the founder of such an exciting new addition to the Takapuna retail landscape. The Unknown Collective store faces towards the beachfront, lying...Read more

In The Neighbourhood // The Unknown Collective :: Media Launch 22.11.13


The Unknown Collective is a company built to showcase emerging New Zealand designers, recently opened on 62 Hurstmere Road,Tapakuna,Auckland. I was fortunate enough to be a part of the Media Launch and capture a bit of the essence of the night. 


 The heart behind The Unknown Collectivebelongs to Dominic Ellett, on the far right, who has created the beginnings of an in-store...
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In The Neighbourhood // Deadly Ponies Guerilla Store

Upon hearing news that Deadly Ponies were opening a guerilla store in walking distance from my humble abode, I knew I had to rush in and take some snaps and become aesthetically inspired. I was not disappointed.



The guerilla store is placed inside Flotsam & Jetsam in the upstairs level, perched on the corner of Ponsonby Road,Auckland. Upon entering Flotsam & Jetsam I was greeted by Cameron, the...
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